Understanding the benefits of content marketing will help you understand the reason that it’s so important. You’ll also get a sense of which benefits you should be pursuing for your business.
Content is the currency of digital marketing, so without content, we simply can’t digitally exist. In fact, content has become so critical in marketing that we have a new generation of content entrepreneurs who have built businesses solely from content. This phenomenon is similar to the media entrepreneurs of yesteryear, and it includes a variety of enterprises ranging from affiliate marketing to subscription services.