Influencer marketing is still a popular marketing strategy that your brand can use to target your audience.
Brands are still heavily invested in influencer marketing 2020 despite saturation. In order to get the best ROI with influencer campaigns with a growing number of influencers on social media, ensure that you adopt a story-telling approach, and utilize alternative platforms such as Tiktok, Instagram, and Twitter. Think of influencers as true partners and extensions of your brand. Quality over quantity will add value to your brand and Influencers that use their creativity and authenticity will stand out more than just buying a sponsored post.
With that being said, here are 7 benefits of influencer marketing 🚀