What is social media marketing? It’s marketing with the use of social media websites such as Facebook, Instagram, Twitter, YouTube, etc. However, there’s much more to social media marketing than what meets the eye.
There are different types of social media marketing out there. Being able to differentiate between them will increase your business’s chances of success.
Here are the best 8 strategies.
01. CONTENT MARKETING/CONTENT CREATING
Content Marketing builds communities, inspires engagement, and increases rankings via the creation and sharing of high-quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
How to Create a Content Marketing Strategy in 10 Easy Steps
- Define Your Content Marketing Goal
- Research and Understand Your Audience
- Set Up Your Blog (If You Don’t Already Have One)
- Update Your Current Content (If You’ve Already Been Publishing)
- Start Building an Email List and Know How You’re Going to Use It
- Brainstorm Content Ideas and Use Keyword Research to Find Opportunities
- Decide Which Format of Content You Want to Produce
- Outline Which Content Marketing Strategies You’ll Experiment With
- Use Social Media to Promote Your Content
- Use Paid Ads to Get Extra Eyes on Your Content
The social proof in reviews and star ratings helps shoppers shortcut their research and make decisions faster and with greater confidence than ever before. A positive reputation is one of the most powerful assets a business has, and those 5-star reviews can help influence new customers to buy from you.
According to BrightLocal’s latest Local Consumer Review Survey, 91% of consumers actively read online business reviews. This means more and more people are searching for and reading reviews on a regular basis. Consumers are proactively looking for reviews – which is great for businesses that have a positive online reputation.
03. INFLUENCER MARKETING
Influencers on social media have become an increasingly ubiquitous marketing tool. Though these individuals are often an easy target for internet laughs and skepticism, projected spending on influencer marketing shows they’re here to stay.
While “influencer” has only recently entered the general lexicon, this form of marketing has existed for years. Previously, brands would target celebrities and top-tier bloggers to showcase their products. These well-known names had social following and trust, which helped brands gain social capital.
Now, however, people are seeking a more authentic, relatable pathway to products they might love. Influencers now refer to anyone with enough of a trusted following on social media who can bring companies to their audience’s attention.
Influencers market products by offering endorsements, mentions, reviews, and other forms of engagement with a product. Some even have a million or more followers, while “micro-influencers” can have as few as 1,000.
Though influencers need to have some level of a trusted and niche following, they must also feel relatable. This means that casual poses, limited editing, and everyday images are welcome. Depending on the circumstance, if the production level is too high, the influencer can then seem out of reach with a brand’s customer base. Authenticity and accessibility are key themes here, which will change depending on the target demographic.
04. PAID MEDIA
Paid media is that part of marketing and advertising that requires the purchase of ad space to promote a brand to larger audiences. Brands pay for content promotion to spread their message to audiences, at scale. Paid media is part of a brand’s strategy to increase traffic, sales, and conversions through clicks, and ultimately increase revenue.
An essential component of a digital strategy for brand awareness and revenue growth is media. Media acts as the channel and real estate that carries the brand message and promotes the brand or the brand message. There are three types of media – paid, earned, and owned media.
HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in:
- 63% of companies agree their top marketing challenge is generating traffic and leads
- There was a 220% increase in year-on-year ad spend on Instagram Stories
- 95% of all paid search ad clicks on mobile come through Google
- Banners, native ads, and social media ads are the top display ad types
Sponsored content through paid media helps brands promote ideas, products, and services to their target audiences. Through paid advertising, marketers can also reach users that are actively looking for similar services. Paid media includes pay-per-click ads, pop-up ads, display ads, video ads, social media ads, retargeting, and more.
05. COMMUNITY MANAGENENT
Community management is often used interchangeably with social media management. And while it’s definitely a key part of any social media strategy, managing your community becomes more and more important the bigger your customer base becomes.
Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.
And if you hope to build a long-term business with a strong brand, it’s something you’ll want to invest in.
What is community management?
“Community” might suggest a single location, but in reality, your community is spread out all over the internet: on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google+, Reddit, forums, and even the comment sections of articles.
Your community consists of your current customers, target audiences, and all the people who interact with your brand directly and indirectly online.
06. BUILDING YOUR FOLLOWING
Hundreds of social media followers will enter your network, though they won’t be like the usually paid ones. Organic social media growth services increase your account’s reach, making it visible to a wider audience
Perhaps, the biggest benefit of more social media followers is the onset of the chain reaction. You see, a large number of people following your brand represents the number of mouths talking about it. And, this leads to new people knowing your brand.
These new people will eventually transfer this information to others. And so, the awareness of your brand will continue to increase. You will have more new followers on your social media pages without having to do anything.
A large social media follower count also gives a good impression to the newcomers. It shows how established, reliable, and successful your brand has become. Thus, encouraging them to join the followers and even support your brand.
07. CONTRIBUTING TO FORUMS
In this day and age, the Web provides its users with the possibility to join communities according to their interests, preferences, and beliefs about particular products or services. This is why a forum is a great way for a business to grow such a community. An online forum comes with the benefit of providing the ability of interaction with your customers, as well as a discussion among themselves. At the same time, you can troubleshoot flaws. You can learn how to improve certain aspects of your business as well.
Forums provide a great platform for engaging with your visitors and letting them discuss things among themselves. It provides you with free content that Google may appreciate, makes visitors want to come back, and can be a great market research tool. However, moderation can be a difficult task, and there are always going to be spammers and people that stir discussions away from objective facts. Furthermore, forums are simply not the best tool for conversions, and can, in fact, turn people away with low-quality content.
08. ADVERTISING / SPONSORSHIP
Advertising is the most important tool in the marketing of products and services. Companies all over the world universally accepted this fact. The expenses on advertising are considered to be a profitable investment that reaps profits both in the long and short run. Businesses that keep on advertising regardless of rise or fall in the economic times get a competitive advantage over those that cut their ad budgets. There are many benefits of advertising which include:
1.Information to the customer.
Advertisement about new products keeps the customer informed about the new developments in the industry. They help to provide them information regarding the newly launched products.
2.Takes care of customers.
Advertising takes care of customers. It helps in holding on to the loyal customer, decreasing the number of lost customers and enlisting new customers. Thus the overall effect of advertising is increase in the number of customers that will gradually become loyal to the product.
3.Improves the sale of product.
Advertising facilitates a noticeable increase in the sale of the product. It thus helps reduces per unit cost of the product and help the businesses to earn profits.
4.Alters the attitudes of people.
An effectual advertisement results in a swift change in the attitudes and habits of the people.
In earlier days customers believed on the opinions of retailers, when making the purchases of products. With the rapid spread of media and advertising to every nook and corner of the world, people have become aware of the various products that are available in the same category and the freebees and benefits of purchasing them. So the companies or manufacturers are able to communicate their message directly to the customers.
Advertising is a complicated task and a lot of people are involved in the making of an advertisement. Research team, design team and many other people are required to make and deliver it. So, advertisements generate employment for a lot of people.
Advertising increases sales, employment and profits. The overall effect of all this is economic progress for the nation, or more broadly for the world as a whole.
8.Religious and moral benefits.
Social and religious institutions use advertising for communicating their messages like messages of patriotism, faith, compassion tolerance, and charity toward needy, messages related to health and education. These educate people and guide better behavior.
Sponsorships are the financial or in-kind support of activities. Businesses often sponsor events, trade shows, groups, or charity causes to reach specific business goals and increase their competitive advantage.https://bbf6be7f08757594d35d2f1f88fc7284.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
Though sponsorship is a form of marketing, it is different from advertising, which attempts to persuade customers to make purchases by sharing specific messages about a product or company.
Sponsorships, on the other hand, don’t directly promote your company or products. Instead, your company pays to support a specific event that your customers care about. Your business is then associated with the event by customers, attendees, and the media.